Our sister business started as a hobby in 2020 while living together during the initial COVID lockdown. After both working draining shifts in the hospital, we started beading as a creative way of supporting a positive mental health space. There is no denying the mental and emotional strain the pandemic has had on all of us, which led us to turn our hobby into a way to give back. We chose to raise money for a nonprofit that means so much to us - National Alliance on Mental Illness (NAMI). Their mission is to 'provide advocacy, education, support and public awareness so that all individuals and families affected by mental illness can build better lives.'
50% of our profits are donated towards NAMI's efforts to end the mental health crisis and assist those suffering from mental illnesses.